brand medically necessary

DAW #1 Lipitor for PROFITS?

DAW #1 Lipitor for PROFITS?

Our pharmacy is requiring us to fax doctors asking them to prescribe lipitor as "brand medically necessary" so that we will get full reimbursement from the insurance companies. I am not seeing this as ethical. The brand is not "medically necessary"; the corporation just wants more profit. I do not feel like I should do this. Can a pharmacy ask a prescriber to write "Brand Medically Necessary" to make more money?

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